Greater Lakes Association of REALTORS®

2018: CRS: Mastering Relevant Consumer-Focused Marketing 02/19/2018

February 19, 2018          8:30 – 5:00       7.5 hrs credit

Frank Serio, Educator

The Internet has changed the consumer decision process by admitting more vendors into the market for any goods or services and allowing consumers to provide feedback on their experiences via reviews, websites and social media. Today’s consumers are more empowered and discerning than their predecessors. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permissioned engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer’s journey in buying or selling a home.





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Please call GLAR at 218-828-4567 with any questions, and for course payment.  Thank you!

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